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Jazyk moderní reklamy ve formování kultury

100%
Piskorova I.
Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne
|
2013
|
issue 1(11)
267-278
EN
Culture is relatively integrated unit involving human behavior and its creations. This behavior is governed by a particular community and we can say that culture is the accumulated experience, whih its forms of the principles, rules and social norms influencing and regulating their mutual coexistence. What is the impact of advertising this cohabitation and what is the effectiveness of ads for sex? They are interested in promotions of women more than men?
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