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ADVERTISEMENT TYPE VERSUS CONSUMER CHOICE (Formy reklamy a reakcje klientów)

100%
Rudzewicz A., Szarmach M.
Ekonomika i Organizacja Przedsiębiorstwa
|
2009
|
issue 7(714)
51-59
EN
The purpose of this study was to learn about the impact of advertising on consumer buying decisions. Test results show that the most valued form is television advertising. The effectiveness of advertising also depends on product category.
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