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Morbid Curiosity: The Driving Force Behind Success of Necromarketing – Analysing Events after Liam Payne’s Death

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Waszkiewicz J.
Annales Universitatis Paedagogicae Cracoviensis. Studia de Cultura
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2025
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vol. 17
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issue 2
115-126
EN
This article investigates the interplay between morbid curiosity, necromarketing, and cultural products, using the aftermath of Liam Payne’s death as a case study. The publication of morbid content by TMZ demonstrated the power of necromarketing in attracting attention. Payne’s passing boosted interest in his music, highlighting how tragedy influences cultural consumption and underscoring the psychological allure of the macabre. This paper explores how public fascination with death drives consumer behaviour.
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