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PL
In the preschool age, one of children’s favourite activities is drawing, playing with colours, shapes, various techniques. The empirical study conducted in March, 2018 (N=182) demonstrated that respondents evaluated preschoolers’ education by art as significant for children’s educational achievements, self-development of value approaches and abilities. The teachers who participated in the research disclosed the possibilities provided by art in the educational process and pointed out the problems that hindered appropriate organization of art activities for preschoolers.
PL
The paper presents the results of the research on consumer experience of 6–7 year old children investigated from the child’s perspective. The authors employed the method of interview with the child about TV advertisements, using stimulus material. The authors state that children recognize TV advertisements shown for them, make a distinction between advertisements and other television programmes, and have a certain knowledge about them. The study disclosed that the child’s approach to advertising depends on adults’ behaviour. It also revealed rudiments of critical assessment of advertising, which are mainly determined by negative experience of the child itself using the advertised item. According to the authors, in order to achieve the child’s critical attitude towards consumption and advertising, the adult who is together with the child must have similar features and values.
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