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  1. 2 Białostockie Archiwum Językowe

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  1. 2 Samsel J.

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  1. 1 2012

  2. 1 2011

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Kiedy sukienki urzekają, a bransoletki uwodzą – animizacje wybranych atrybutów kobiecości w czasopismach kobiecych

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Samsel J.
Białostockie Archiwum Językowe
|
2011
|
issue 11
187-198
EN
In the article the author is analyzing persuasive metaphors that are functioning in contemporary female press. The collected material shows that the texts’ authors use two kinds of animisation. In the analyzed linguistic messages we can find both personification and anthropomorphisation. Advertising texts’ authors use lexis referring to man, his character and temper in a metaphorical manner. Thanks to the use of personification in descriptions it is possible to create idealized images of advertised products: cosmetics, clothes, or even jewelry or cars. Messages contained in advertisements also use another variety of metaphors, which is anthropomorphisation. This variety of animisation is present in texts which depict the effectiveness of cosmetics through a metaphorical message. The use of anthropomorphisation enables to show advantages of cosmetic products exclusively. Three notional metaphors, distinguished by Jolanta Maćkiewicz, function within this domain: “skin is a woman”, “environment is the enemy”, “cosmetics are your defenders”. Moreover, press articles conceptualize fashion objects within the human dimension. Metaphors realized in press articles refer to positive emotions and connotations, they strongly affect recipients’ imagination. Their essential function is connected with persuading to purchase a specific product. Metaphors in texts used in advertisements fulfill, most of all, persuasive functions.
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Świat zapachów w opowiadaniach Jarosława Iwaszkiewicza

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Samsel J.
Białostockie Archiwum Językowe
|
2012
|
issue 12
197-214
EN
The article is devoted to the analysis of vocabulary concerning aromatic sensations in Jarosław Iwaszkiewicz’s short stories. Discussing the world of fragrance sensations of Brzeziny author, I focus on elements of perception as a source of scent, ways of scent reception, the perceptor’s feelings and scent valuation by the experiencing subject. In the researched linguistic material, the most frequent sources of scent are: flowers, trees, grass, herbs, soil and human body. Within the lexis concerning olfactory sensations the most numerously exploited are word items scent and odor. Linguistic constructions use mainly a predicate to smell, which serves an euphemistic function with regard to unpleasant smells. The researched texts are characterized by an insignificant share of the vocabulary connotating pejorative evaluation of smell. The process f olfactory stimulants’ reception occurs in two manners. A passive perception prevails that is typical of man. It results from the collected material that scent is concretized by means of notion metaphors: “scent is air (wind)”, “scent is movement”, “scent is water”, and “scent is an enemy
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