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The Role of Strategic Options in Shareholder Value Creation

100%
Urbanek G., Uniwersytet Łódzki; Wydział Zarządzania; Katedra Zarządzania Przedsiębiorstwem
Acta Universitatis Lodziensis. Folia Oeconomica
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2011
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vol. 257
EN
Realization of principle company objective – shareholder value maximization – requires maintaining of high growth rates coupled with achieving returns on investments higher than the cost of capital for the company. The condition for high growth and return is a possession by a company of sustainable competitive advantage. In times of “hypercompetition” and growing market uncertainty, the key to success is maintaining strategic flexibility. An option approach to strategy gives a clue about how firms can improve their strategic flexibility in order to effectively respond to volatile environment and gain sustainable competitive advantage. The main source of numerous strategic options for the company are its competences and underlying resources (mostly intangible). Thus the value creation process is a result of pursuing strategy aimed at the identification, development and optimal use of competences as a source of strategic options for the company
2
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Marka a wartość dla akcjonariuszy w okresie kryzysu finansowego 2008-2009

100%
Urbanek G.
Problemy Zarządzania
|
2011
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issue 1/2011 (31)
155-169
PL
W literaturze przedmiotu silna marka jest traktowana jako czynnik mający istotny wpływ na wartość dla akcjonariuszy. Wiele badań przeprowadzonych dla okresów względnie stabilnej sytuacji na rynku, a dotyczących najsilniejszych marek globalnych, potwierdza istnienie pozytywnego związku pomiędzy siłą marki a różnie zdefiniowaną wartością dla akcjonariuszy. Wyniki badań przedstawione w niniejszym opracowaniu potwierdzają istnienie pozytywnego związku pomiędzy siłą marki a wartością dla akcjonariuszy w okresie głębokiego kryzysu gospodarczego na rynku polskim.
EN
In the literature a strong brand is considered as a factor having a significant impact on shareholder value. A number of studies carried out for the strongest global brands and for periods of relatively stable situation in the market, confirm the positive relationship between brand strength and variously defined shareholder value. The results presented in this paper confirm the positive relationship between brand strength and value for shareholders during the deep economic crisis on the Polish market.
3
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PROPAGANDA W MEDIACH ERY WEB 2.0. PRZYKŁADY WYKORZYSTANIA PROPAGANDY W FILMACH INTERNETOWYCH DO KOMUNIKACJI POLITYCZNEJ

100%
Urbanek G.
Security, Economy & Law
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2017
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issue 4/2017 (XVII)
EN
This publication is an attempt to describe the phenomenon of propaganda in the media of the Web 2.0 era. The text proves that in the space of new media, characterized by interactivity and free exchange of roles between broadcasters and receivers, propaganda is widely used in political communication. The author analyzed Internet films by both political parties and ordinary users of new media. In the work he described the basic rules, characteristic for propaganda on the Internet. The publication includes the classification of films and the analysis of examples of election spots, political videos, documents and film pseudocuments from the point of view of propaganda. This work has been based on a descriptive and analytical model. The author analyzed content available on multimedia platforms (Youtube) and in online social media (Facebook).
4
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Struktury własnościowe polskich spółek publicznych a efektywność ich kapitału intelektualnego

63%
Bohdanowicz L., Urbanek G., Uniwersytet Łódzki; Wydział Zarządzania; Katedra Zarządzania Przedsiębiorstwem
Acta Universitatis Lodziensis. Folia Oeconomica
|
2011
|
vol. 258
EN
Intellectual capital shows a significant growing acceptance as a worth topic of academic investigation and practical implication because the performance of IC investments influence on a company's long term competitive advantage. This study examines the relationship between ownership structure of Polish listed companies and intellectual capital efficiency measured by VAIC™. We employed data consist of all companies listed on the Warsaw Stock Exchange between 2005 and 2009. Then we conducted panel data analysis, which supported that financial investors ownership and management board ownership positively affect intellectual capital efficiency. Our results proved that focusing on intellectual capital is important for companies with significant share of these shareholders in ownership structure.
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