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Journalistic practices of science popularization in the context of users’ agenda: A case study of „New Scientist”

100%
Molek-Kozakowska K.
Acta Universitatis Lodziensis. Folia Litteraria Polonica
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2017
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vol. 43
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issue 5
93-109
EN
The article includes a discussion of two models which describe contemporary communication processes in journalism: agenda-setting and news value, indicating the need to expand their research tools to include qualitative methods, and merging the analyses of the reception and the message. It also includes indications as to the possibility, or even the social relevance, of the methods for applying those research perspectives to analysing journalism popularising science. Later, I present the results of an analysis of the content of a sample of 500 most read popular science texts available on the New Scientist website. I demonstrate which thematic areas were valued by the readers, and what values are most commonly applied. Further, upon applying a filter in the form of surveys regarding reader preferences, I discuss the main linguistic devices utilised for controlling readers’ attention. The shaping of the hierarchy of importance of items of news is the result of a dynamic interaction between (1) the thematic priorities and discursive strategies of imposing elite representations of science within media agenda, and (2) the means of negotiating order and values of specific content, which are correlated with readers’ preferences, both in terms of the content and the form of providing popular scientific information.
2

Between Multiculturalism and Nationalism - A Discursive Construction of Britishness in theSpectatorin the Wake of the London Bombings

100%
Molek-Kozakowska K.
Lodz Papers in Pragmatics
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2008
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vol. 4
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issue 2
293-309
EN
In his interdisciplinary work Ideology (1998), Teun A. van Dijk proposes to study ideology as a cognitive, social and linguistic enterprise. Such an integrative approach is assumed to model interfaces between social structure and cognition through discourse. The notion of ideology it presupposes may be described as shared social representations (group self-schemata), which become a group's defining attributes, and govern its ideological expression in discourse. It seems that this approach can be productively applied to a study of ideological relations in the discourses of multicultural societies, such as Britain.In the wake of the London bombings in July 2005, the British rightwing quality weekly the Spectator published a series of articles raising alarming questions about the misguided ideological priorities of modern Britain, and envisioning a deepening crisis of national identity. According to the magazine, the heritage and values of mainstream British society are being endangered by the political promotion of multiculturalism. This in turn has instigated terrorist threats from Islamic extremists, who have been nurtured by the British welfare state and emboldened by its permissive policies. Thus the increasing ideological split between the militancy of the non-integrated Muslim minority in Britain and the decadence of national culture has become the subject of a number of articles. As a result, one of the pervasive discursive mechanisms emerging in the publication has been an ideological confrontation between "us" and "them"The aim of the present study is to survey the pragmatic and rhetorical devices used to construct the image of British society tied in a discursive struggle to define its modern identity-oscillating between the ideals of multiculturalism and the ideology of nationalism. The material for the study is taken from over fifteen articles that come from three subsequent issues of the Spectator published on 16, 23, and 30 July 2005. The methodological framework of the study draws on the research procedures of Critical Discourse Analysis accommodated to the analysis of ideological discourse in the press.
3
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Timothy Reagan, Linguistic Legitimacy and Social Justice

100%
Molek-Kozakowska K.
Theory and Practice of Second Language Acquisition
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2021
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vol. 7
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issue 2
179-185
4
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Recenzja/Review: Jim O'Driscoll (2020). Offensive language: Taboo, offence and social control. London: Bloomsbury Academic. ISBN 9781350169678

100%
Molek-Kozakowska K.
Res Rhetorica
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2022
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vol. 9
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issue 4
166-169
5
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Constructing a “breakthrough”: News values in Science Magazine’s 2017 ranking of most important discoveries

100%
Molek-Kozakowska K.
Stylistyka
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2018
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vol. 27
233-249
EN
The objective of this study is to conduct a stylistic analysis of the synopses publicized in the end-of-the-year ranking list of 2017 scientific “breakthroughs” from Science Magazine. The article provides a review of literature on science popularization (also known as science accommodation) and presents the typology of news values and rationalization cues that are used by editors to make science-related coverage both newsworthy and credible at the same time. The article lists the possible ways in which scientific findings can be stylistically constructed as “breakthroughs”. The analysis consists in quantifying and illustrating the typical stylistic maneuvers for framing selected science-related issues as “breakthroughs.” The article concludes with the implications of such constructions for the public understanding of science.
6

Rhetorical Styles in Internet-Mediated Political Discourse Concerning Polish Gender Parity Debate 2009/2010

100%
Molek-Kozakowska K.
Stylistyka
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2010
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vol. 19
145-160
EN
The aim of this study is to describe the stylistic features of Internet-mediated political discourse, basing on two samples of hypertextual materials authored by organizations promoting (Kongres Kobiet the Congres of Women, abbr. KK) and criticizing (Antyparytety - Antiparity, abbr. AP) the Polish gender parity initiative of 2009/2010. Firstly, the notion of rhetorical style is introduced in the context of political discourse analysis. Accordingly, rhetorical styles are understood here broadly as emergent properties of texts characterized by clusters of linguistic devices used strategically for persuasive purposes. Next, the methodological framework for the ensuing stylistic analysis is delineated and the “critical” angle of the present study is elucidated. In the course of analysis of two samples of texts (KK - approx. 2080 words; AP approx 1930 words) representing antagonistic positions in the gender parity debate, it is demonstrated that there are more similarities than differences between their rhetorical styles. By focusing on the interrogation of such categories as generic frames, strategies of addressing the reader and pervasive rhetorical figures, it has been shown that both styles exemplify a high degree of saturation with persuasion-oriented linguistic devices. This makes both analyzed styles to some extent manipulative, since they tend to efface rational argumentation for the sake of appeals to emotions and employ some classic propagandists tricks (e.g. glittering generalities, stereotyping, simplification or testimonials). Yet, it seems that the opponents of the gender parity initiative (AP) rely on such devices more heavily, as their texts are mainly oriented towards discrediting the project by arising readers’ doubt and anxiety. The proponents (KK), after all, must also inform the readers about the details of their initiative and present sound reasons why it should be embraced. That is why the rhetorical style emerging in AP corpus seems to be shaped primarily by linguistic devices of pathos, while the rhetorical style of KK’s texts relies on logos and ethos.
7
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Recenzja/Review: Clarke Rountree and Jouni Tilli (eds.), National Rhetorics in the Syrian Immigration Crisis: Victims, Frauds, and Floods, East Lansing: Michigan State University Press, 2019

100%
Molek-Kozakowska K.
Res Rhetorica
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2019
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vol. 6
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issue 4
8

Pragmalinguistic Categories in Discourse Analysis of Science Journalism

100%
Molek-Kozakowska K.
Lodz Papers in Pragmatics
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2016
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vol. 11
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issue 2
157-179
EN
Drawing on selected approaches from pragmatics, functional linguistics, discourse space theories and evaluation theories, this article proposes a methodological framework for the study of science journalism. It presents the institutional context of science journalism, which is considered a hybrid discourse, as it combines features of science communication and of market-driven journalism, particularly the need for the coverage to meet the criteria of newsworthiness. To enable the study of how science journalists tend to engage the readers linguistically without foregoing the appearances of credibility, the article demonstrates the analytic potential of such pragmalinguistic categories as illocutionary force, reference and positioning, agency and stance, proximization and alignment, as well as emotivity and evaluation. Finally, the article illustrates the applicability of the above categories in a qualitative analysis of a special corpus of “most-read” medicine and biotechnology reports published in the online version of the popular international science magazine New Scientist. The analysis shows how to combine these categories in a productive way in order to develop a methodologically viable and theoretically grounded approach to doing (critical) discourse analysis of science journalism.
9
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The advantages of applying the concept of rhetorical style in language-oriented Journalism Studies

100%
Molek-Kozakowska K.
Stylistyka
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2016
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vol. 25
277-290
EN
This article begins with a delineation of the context of contemporary professional journalism, particularly its market-driven, technologically advanced and discursively diverse character. Journalism studies scholars trace media evolution with the aid of content analyses. On the other hand, linguists, including stylisticians, try to capture recent changes in media language with the use of qualitative methods, e.g., with categories derived from discourse analysis, which enable them to see how hegemonic discourses are (re)constructed in journalistic texts. This article elaborates on the category of rhetorical style and shows its applicability to the studies of various media “rhetorics.” Following a review of literature and of author’s own projects, the article illustrates possible applications of and results of the analyses with the use of rhetorical style as a functional analytical category to delimit generic, register and stylistic variations of media discourse including its subgenres (e.g. headlines).
10
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Review/Recenzja: Monika Bednarek and Helen Caple The Discourse of News Values: How News Organizations Create Newsworthiness. Oxford: Oxford University Press, 2017

100%
Molek-Kozakowska K.
Res Rhetorica
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2019
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vol. 6
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issue 2
11
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Anti-pluralist arguments in the Tea Party online discourse: A mixed method analysis of populist rhetoric

63%
Radziej R., Molek-Kozakowska K.
Res Rhetorica
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2022
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vol. 9
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issue 3
98-119
PL
Populizm może być definiowany jako ideologiczny atrybut partii politycznych, jednak w niniejszym badaniu został on zoperacjonalizowany jako cecha argumentacji, pozwalająca populistom twierdzić, że są oni jedynymi wybrańcami uprawnionymi do reprezentowania interesu narodu. Antypluralistyczne argumenty tego typu wystąpiły w prawicowym dyskursie amerykańskiego ruchu politycznego Tea Party podczas wyborów do amerykańskiego Kongresu w 2018 r. Niniejsze studium przedstawia wyniki analizy oficjalnej strony internetowej Tea Party (treści z zakładki “All News”) przeprowadzonej metodą mieszaną. Wspomagana komputerowo analiza językowa słów kluczowych, konkordancji i sprzężeń (ang. couplings) na próbie pozyskanej z ww. kanału informacyjnego została uzupełniona jakościową analizą retoryczną wybranych toposów i błędów argumentacyjnych. Analiza ukazuje dominację takich strategii, jak: (1) homogenizacja pojęcia „prawdziwych patriotów”, (2) polaryzacja reprezentacji „dobrzy my” i „źli oni”, (3) dyskredytowanie przeciwników poprzez analogie, „najgorsze” przykłady i ataki ad hominem, (4) odwołania do teorii spiskowych, a także (5) środki perswazji oparte na patosie i etosie, związane ze zmediatyzowanym i uhistorycznionym imaginarium kulturowym. Studium potwierdza zalety metody mieszanej w podejściu do analizy tzw. retoryki populistycznej.
EN
Populism can be treated as an ideological attribute of political parties, but in this study, it is operationalized as a feature of argumentation that allows populists to claim to be the only ones to represent the interests of the nation. Such anti-pluralist arguments could be observed during US midterm elections in 2018 in online discourses of the right-wing political movement Tea Party. This article reports on a mixed-method study of the Tea Party’s official website obtained through scraping the All News feed. The quantitative linguistic analysis of keywords, concordances and couplings in the newsfeed sample is complemented with a qualitative rhetorical analysis of some topoi and argumentative fallacies. The analyses reveal such strategies as: (1) homogenizing the representation of true patriots, (2) polarizing between “good us” and “evil them,” (3) discrediting opponents through analogies, “worst” examples and ad hominem attacks (4) conspiracy theorizing, and (5) mobilizing modes of pathos and ethos in relation to mediatized and historicized cultural imaginaries. The study showcases the advantages of a mixed-method approach to the so-called populist rhetoric.
12
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INSTAGRAM W AUTOPREZENTACJI POLITYCZNEJ. ANALIZA WIZUALNA POSTÓW POLSKICH KANDYDATÓW DO EUROPARLAMENTU W 2019 ROKU

63%
Kampka A., Molek-Kozakowska K.
Polityka i Społeczeństwo
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2020
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vol. 18
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issue 1
EN
This article reviews currently available literature on the role of Instagram in political communication and reports on the results of the analysis of 1976 Instagram posts of the most active politicians during the 2019 European parliamentary election campaign in Poland. With the aid of quantitative thematic analysis and qualitative visual rhetorical analysis, we identify the main patterns of self-representation of candidates and compare the forms of visualization and typical strategies of building ethos and mobilizing the voters across parties. We prove that traditional representations of candidates (delivering speeches, canvassing, shaking hands) and national (rather than European) symbols tend to dominate. We conclude with observations on the increase in personalization of politics, professionalization of political campaigning, and strong communitarian identification.
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