Within the framework of Industry 4.0, recognized by the application of Artificial Intelligence – AI – and with the aim of relating performance evaluation strategies to human resources in this new environment, applied research is established in a construction company, targeting the main operational process within the organization: urbanization of residential development. To achieve this, a baseline study has been proposed to discover the level of adoption of AI through the automation of tasks performed within the process. Therefore, the objective of this article is to present a case study with a qualitative approach and diagnostic information management in order to evaluate the level of automation This is achieved by identifying operations that consider different types of technology and examining how human resources effectively perform their functions based on this technology. The results indicate a medium level of automation, due to the lack of awareness among personnel about the disruptive technologies and equipment that define the automation of processes. The objective of this study is to promote the continuity of research with the aim of contributing to the development of a human resources performance evaluation system based on technological elements and skills.
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