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  1. 1 Zarządzanie i Finanse

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  1. 1 Grzegorz Z.

  2. 1 Malwina S.

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  1. 1 2015

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Application of design-thinking models to improve the quality of tourism service

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Grzegorz Z., Malwina S.
Zarządzanie i Finanse
|
2015
|
vol. 2
133-145
EN
The paper presents basic aspects of improvement activities for the quality of tourism industry service through its specific determinants of quality. The authors suggested an the application of design-thinking concept in the development of the service itself and an attempt to undertake improvement activities. The concept was presented through a practical implementation of one of the popular models used for new product or service development according to design-thinking specific rules. Next, the model’s particular phases where transformed into a practical development of a tourism industry service.
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