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The topic of this article is an overview and partial analysis of ways of marriage conceptualisations in Holy Scripture and Polish Wedding Homilies. Basing her observations on more than 50 homilies the author tries to show, firstly, how creators of homilies talk about the marriage and whether they use biblical conceptualisations of marriage or they propose their own marriage metaphors. Secondly, the author tries to discover what is the reception of those conceptualisations – both creative and derived from Holy Scripture (and if that is the case, the author checks whether this biblical provenience is recognisable and understandable). The chosen ways of conceptualisation of marriage are being analised in the article, using tools of cognitive linguistics – mainly cognitive theory of metaphor and theories of conceptual integration theory and conceptual blending.
EN
The aim of this article is to show how the act of paying compliments may be used as a tool of persuasion strategies. The author points to the most important (in the context of this topic) differences between persuasion and manipulation, presents determinants of a prototypical act of paying compliments and determinants of the act of paying compliments in the capacity of manipulation and persuasion. The main subjects of the study here are those features of a compliment which make it a tool usable in persuasion. By analyzing authentic, real life statements, the author shows ways of using compliments as a means to influence the interaction partner and discuss the factors that decide about its persuasive effectiveness (the issue of interlocutors’ “face” and the influence on interpersonal bonds, among others). To analyze the act of complimenting in this article the following tools — based on cognitive linguistics research — are being used, among others: theory of categorization based on prototype, Lakoff’s radial category model and Johnson and Talmy’s force dynamics model.
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