Valuation of a company is a very complex and challenging task. On one hand it requires orientation in the existing analytical tools and relies on selection of appropriate valuation methods, on the other, it is quite intuitive with respect to the choice of unquantifiable factors. Re-occurring financial downturns are frequently triggered by decisions taken upon partial or manipulated information. Therefore, it is necessary to conduct a critical review of the popular valuation methods and develop new, more optimal solutions for company valuation.
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