The article deals with the epistemic situation understood as a semantic unit of scientific texts. An epistemic situation comprises the substantial aspects of the content – ontological (represented by the terminized concept), methodological (how knowledge is acquired and in what form it is verbalized) and axiological (correlated with value characteristics of knowledge). A language system possesses a wide range of means that can explain the epistemic situation. The rhetorical analysis consists of determining the dominant characteristics of the text, conditioned by dynamics of the epistemic situation – the dynamics which help to appeal to the addressee.
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