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Wartości w języku biznesu: nowe znaczenia. Analiza wybranych przykładów

100%
Kochan M.
Język a Kultura
|
2016
|
vol. 26
47-67
EN
The topic of this article is the usage in business language of seven particular words describing values or positively evaluated in this language (morality, sensitivity, excellence, loyalty, sentiment, execution, aggressive). The major part of the paper is dedicated to adetailed comparative analysis of these new meanings, based on the variety of examples taken from the Polish business language. The meanings of these words, as observed in business language, vary greatly as noted based on five Polish language dictionaries published in the 21st century, used for comparison. In most cases those new meanings of the examined words are not mentioned in the analysed dictionaries. In the final section of the text the author comments on the values discourse in business language (operational dimension, utility approach, ambition to measure and control the values), potential influence of value-words as used in business language on the common Polish language as well as the question whether these new meanings should be included in Polish language dictionaries.
2
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Medialne obrazy przemocy

100%
Kochan M.
Poradnik Językowy
|
2019
|
vol. 766
|
issue 7
21-31
EN
The subject matter of this paper is media coverage concerning violence, which come from newspapers and web portals, selected by themes. The aim is to reconstruct the image of violence presented in the media, both as regards the lexical layer and narration structures. The author focuses on “private” violence, i.e. one done to ordinary people by others, outside the context of wars, ideologies, races, collective identities, or the criminal world. In the lexical layer, the linguistic image of violence is formed by emotionally marked vocabulary, which shows, by contrast, victims and perpetrators together with their acts, as well as police and legal vocabulary, which serve the purpose of making the account reliable. Narration regarding violence includes repeatable patterns, which show the process resulting in acts of violence and ending with the perpetrators being punished. The contents concerning violence, including drastic details, are exposed in titles, thus advertising texts and presenting such contents to readers as particularly important and interesting.
3
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Język a wizerunek polityków

100%
Kochan M.
Studia Politologiczne
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2017
|
vol. 45
13-35
EN
The paper treats of the relation between verbal and non-verbal messages as factors determining political image. The author analyses the semantic roots and different definitions of this idea, stressing often the von-verbal messages as the most important ones, what could lead to underestimation of the impact of verbal messages on the political image. Especially in the era of social media. Final part of the article is devoted to indication the verbal messages which should be taken into account when political image is the topic of the study and the issues to be most carefully analysed. This results combined with the analysis of the non-verbal messages and the voters’ perception could fully describe the political image.
4
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Wojenna retoryka przemocy w konflikcie rosyjsko-ukraińskim

100%
Kochan M.
Res Rhetorica
|
2023
|
vol. 10
|
issue 3
63-80
EN
The topic of the article are the media reports from the Russo-Ukrainian war, focused on the issue of the violence. Violence could be the act of communication, used to dominate the victims, as a ritual integrating community and the act of self-presentation of the aggressor. Rhetoric of violence refers to a certain way to describe the acts of violence, to utterances accompanying violence or being violence, instigating to it or legitimizing it. After discussing the concept, the war rhetoric of violence in the Russo-Ukrainian war is described in the article, in its linguistic dimension and content (analysis cover headlines of the publications, terms used to name the aggressors and their actions, elements stressing their brutality, mass character of violence, its systemic nature and support given by some citizens of the Russian Federation). Following the idea of rhetoric of violence’s legitimization, the author proposes the term rhetoric of violence’s de-legitimization, including 1. the rhetoric of brutality, 2. the rhetoric of breaking the civilizational rules, 3. the rhetoric of mass and systemic nature and common support, 4. the rhetoric of senseless violence. The conclusion of the article is that this rhetoric might affect the image of the Russian Federation, its soldiers and citizens, and lead to excluding them from the community of civilized countries and societies, at the same time empowering the support for Ukrainian victims and their struggle, being the effective defensive weapon in Russo-Ukrainian war.
PL
Tematem artykułu są relacje medialne z wojny rosyjsko-ukraińskiej opisujące akty przemocy. Przemoc może być komunikatem traktowanym jako środek dominowania ofiar, rytuał integrujący wspólnotę a także jako akt autoprezentacji sprawcy przemocy. Pojęcie retoryki przemocy może się odnosić do opisów przemocy, wypowiedzi towarzyszących przemocy lub będących przemocą językową, wreszcie do wypowiedzi nakłaniających do przemocy lub uzasadniających ją. Artykuł przedstawia cechy charakterystyczne wojennej retoryki przemocy w wojnie rosyjsko-ukraińskiej w wymiarze treści i języka (analizie są poddane tytuły publikacji, określenia opisujące sprawców i ich działania, elementy akcentujące ich brutalność, masowy i systemowy charakter przemocy a także poparcie dla niej ze strony obywateli Federacji Rosyjskiej). Odwołując się do pojęcia retoryki legitymizacji przemocy, autor proponuje mówić w tym przypadku o retoryce delegitymizacji przemocy, na którą składają się: 1. Retoryka drastyczności, brutalności i zwyrodnienia, 2. Retoryka złamania reguł cywilizacyjnych, 3. Retoryka powszechności, systemowości i masowego poparcia dla przemocy, 4. Retoryka bezsensowności przemocy. Konkluzją artykułu jest, iż retoryki te mogą wpływać na wizerunek Rosyjskiej Federacji, jej żołnierzy i obywateli, prowadzić do wykluczenia ich ze wspólnoty cywilizowanych państw i społeczeństw, wzmacniając tym samym wsparcie dla ofiar i walki Ukrainy z najeźdźcami, a więc stając się skuteczną bronią defensywną w wojnie rosyjsko-ukraińskiej.
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