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EN
The purpose of the presented analysis is to position the new university model introduced by the Act of 20 July 2018 – Law on Higher Education and Science in the field of knowledge economy, which is a segment of the dynamically developing digital economy as seen today. Right now, we can see the paradigm of the resource determining economic development becoming redefined. While in the past it was land, followed by capital and labour later on, at present it is more and more aboutnknowledge – but in an institutionalised form. Such knowledge increases the significancenof intangible assets as the factor behind development, i.e. intellectual technologies. Research-education institutions play a prominent part in generating and accumulating this knowledge. Therefore, the position and the significance of universities in the structure of acquisition and transmission of knowledge becomes redefined. This calls for new methods of managing quality, staff, projects, and university funds to be implemented – which means, in general, a new operating model for universities With its origins in a social-economic diagnosis, the article has been based on a normative analysis of the provisions establishing the new university model and uses this analysis to attempt to reconstruct the methods of knowledge management and to verify its suitability for the requirements set by the development of the digital economy and of the knowledge-based society.
PL
Celem analizy jest umiejscowienie nowego modelu uniwersytetu, jaki wprowadza ustawa z dnia 20 lipca 2018 r. – Prawo o szkolnictwie wyższym i nauce w obszarze gospodarki wiedzy i gospodarki cyfrowej. Obserwujemy aktualnie redefiniowanie paradygmatu zasobu decydującego o rozwoju gospodarczym, gdzie wzrasta rola wartości niematerialnych jako czynnika rozwoju, tj. technologii intelektualnych. Poczesne miejsce w generowaniu wiedzy odgrywają aktualnie ośrodki naukowo- -edukacyjne. Tym samym przewartościowaniu podlega znaczenie uniwersytetu w strukturze pozyskiwania wiedzy i jej przekazywania, co wymaga wdrożenia nowych metod zarządzania jakością, kadrami, projektami na uniwersytetach. Artykuł, wychodząc z diagnozy społeczno-ekonomicznej, oparty został na analizie normatywnej przepisów wprowadzających nowy model uniwersytetu, i w oparciu o nią podejmuje próbę rekonstrukcji sposobu zarządzania wiedzą oraz oceny jego adekwatności do wymagań, jakie stawia rozwój społeczeństwa wiedzy.
EN
One can observe in the whole Europe a general trend to include ethics and corporate social responsibility into corporate strategy and operational activities. Institutional, public, corporate and competitors’ pressure reinforce the increasing popularity of the corporate social responsibility concept. It sometimes even happens that it is done without any preoccupation with risks and threats it may have to the business bottom line and to the interests of those stakeholders the company should first attend. We describe the praxeological limits, submitted to the criteria of efficiency and effectiveness, of including ethics and corporate social re sponsibility into a corporate strategy and operational activities by reviewing the literature on these issues. We also discuss the other side of the problem, namely its ethical limits, in general terms though, focusing on axiological aspects of these matters. The analysis concludes by emphasizing the practical sense of the golden mean.
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