The article provides a critical analysis of the assumptions and results of the Conference on Sustainable Development «Rio +20». The main directions and priorities for the development of «green economy» in Ukraine are defined. The analysis of the Global Green New Deal, aimed at the way of clean and stable development of the economy, is done. «Sustainability» is determined as an important long-term goal, which needs to make the economy «green». Conference «Rio +20» is recognized as a next step in achieving the Millennium Development Goals. The place of the reproductive mechanism of ecologization in implementation of balanced system of environmental economics is defined. The impact of environmental standartization and certification on the development of «green economy» in Ukraine is characterized.
The paper analyzes the main perspectives and challenges of sustainable development implementing and green economy forming, with special attention being paid to such problems as climate change, pollution, depletion of non-renewable resources, wastes, threat to environmental health. The paper studies economic damages and opportunity costs caused by environmental degradation. It highlights environmental problems caused by trade and social unfairness. The paper also suggests the directions for successful realization of green economy concept among which eco-innovations, environmental services, alternative energy resources, recycling, eco-efficiency increase. The paper tackles corporate environmental responsibility as a strategic intangible asset and a source of competitive advantage.
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