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Die Rolle des Krisenmanagements bei einer Prädiktion von Betriebskrisen

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Sedláková I., Polačko J.
Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne
|
2013
|
issue 2(12)
395-412
EN
The business environment today is characterized by an increase in global- ization and the growing competitive pressures. Above mentioned issues in- creased number of business crises as well as the extension of the risks to the stability of the business environment. The company management must there- fore currently manage the increased demands, flexibly respond to the first signs of the crisis and also prove to assess imminent danger and even elimi- nate this danger. If an enterprise undergoes a crisis it must provide the necessary tools to overcome crisis. Business management in a crisis is forcing business managers to use innovative methods and management techniques that are adequate in a crisis environment. The paper deals with the descrip- tion of potential crises in the company under the curve of the business life cycle, with possible causes and their coping.
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