The paper describes the method of satisfaction measurement as one of the marketing techniques used for detecting student satisfaction with study programs. A method of Satisfaction Pyramid is presented, which is used for satisfaction analysis. The theoretical part of the paper describes a methodological approach to satisfaction measurement and the field part presents total satisfaction, Satisfaction Index and partial satisfaction with significant factors and the last part of the paper refers to the importance of partial factors. The aim of the article is to detect the level of student satisfaction with the most important subjects in the study programme and also to set the importance of every factor influencing total satisfaction. The student satisfaction analysis was realized at two Czech universities, which offer study programmes of adult education.
The paper deals with up-to-date situation in social entrepreneurship in the Czech Republic and Slovak Republic. The aim of the paper is to analyse the incidence of social enterprises in the given countries and analyse them based on chosen variables. The literature review and various legal forms of enterprise are presented in the theoretical part. The secondary data from the Czech Social Enterprise website are used. The sample consists of 219 companies registered in the website’s database by 22nd March 2016 and 44 enterprises in Slovakia. Social enterprises in both countries are analysed according to their distribution in regions, date of establishment, legal form, activity of social enterprise, and in the Czech Republic by frequency of providing facultative compensation.
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