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Status of Senior Media Literacy in the Slovac Republic

100%
Prostináková Hossová M.
Communication Today
|
2023
|
vol. 14
|
issue 2
52-75
EN
According to the last population census in Slovakia (in 2021), senior citizens, or people over 65 years of age make up 17% of the total population of Slovakia. Despite this, we cannot consider seniors, or those of the age of 65 and older inactive or completely unproductive, considering that this is not only a consequence of the aging of the population, but to a large extent the growth of the average life expectancy of people in our society. Many seniors, or people in the post-productive age in this period of life still or occasionally work, maintain contact with family and acquaintances or even actively participate in civic life. In this regard, we therefore consider it important to pay attention to the level of media literacy of seniors who, more or less, use media and digital technologies in their lives and are thus exposed to their positive and negative effects. Although education in the field of media education mainly focuses on children and youth, it is necessary to realise that our society is created, shaped and decided by adults of productive and post-productive age. The goal of our study is therefore to map the current state of media literacy of Slovak seniors in the area of their user skills and communication skills related to the use of media and digital technologies, and their ability to critically understand. We therefore monitor the state of knowledge about the media and a critical view of them, the ability to critically analyse media content and the practical skills of seniors in relation to the media. The presented study reflects the results of quantitative research carried out on a representative sample of Slovak seniors using the questionnaire method. The result of the study is the relevant conclusions resulting from the empirical investigation and a summary of proposed recommendations for improving the current situation.
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Signs and Values of Mainstream Audio-Visual Content Intended for Children and Youth

63%
Rusňáková L., Prostináková Hossová M.
Media Literacy and Academic Research
|
2022
|
vol. 5
|
issue 2
26-53
EN
Mainstream audio-visual culture is a firmly established part of our everyday lives, reflected in an uncomplicated approach of recipients to individual products as part of ordinary activities. Mainstream works compete for daily attention of media audiences, relying on the viewers' belief that desires, common to the entire society, can be realized in social reality. They raise the interest of the recipients mainly by means of perceived meanings, signs and values. Regarding the topic of the study, we assume that the story of audio-visual contents intended for children and youth equally reflects a set of several preferred values and signs from which the given content is built and which are part of most globally successful films. The main goal of the study is therefore the reflection of the globalization tendencies of the media industry in the sense of identifying the universal features and preferred values in mainstream images intended for children and youth. For the purpose of achieving this goal, we carry out a discursive analysis of the most commercially successful films of 2021 and one of the most profitable films worldwide within the entire “film history”, Spider-Man: No Way Home (2021, director Jon Watts), based on the analytical categories defined in the methodological part of the study. In this context, it is necessary to define the discussed issue from a theoretical point of view (with an emphasis on the cultural overlap of stories intended for a mass audience) supplemented by a case study (discursive analysis) of representative research material.
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