The paper explores new lexical and phraseological units that appeared in the language of the Russian and English mass media as a result of the interpretation of the contemporary socio-political discourse of the West. The ways and methods for the formation of new lexical units are considered, as well as the specific of borrowing and rethinking of neologisms. Particular attention is paid to reflection and interpretation of reality, including the most relevant phenomena and processes for Western countries, by new lexis and phraseology countries. A comparative analysis of neolexemes and neophrasemes in English and Russian texts in the semantic and derivational aspects is carried out.
This paper describes and analyses the results of experimental courses designed to improve the role played by cognitive processes in the development of the literary and creative talents of young school children. It was proven that these talents can be developed through improvements in some of the structural components of these talents, in particular creative imagination, figurative thinking and logical memory. The individual influences of these components, as well as the interrelationships that exist between them, were studied. It was established that task-oriented and simultaneous activation of the processes of creative imagination, figurative thinking and logical memory in young school children during their studies greatly contributes to the development of their literary and creative talents.
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