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Life Cycle Assessment in Management of Socially Responsible Enterprise

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Tkaczyk S., Kuzincow J., Ganczewski G.
Foundations of Management
|
2014
|
vol. 6
|
issue 3
71-82
EN
The following paper presents dangerous and evident phenomenon of communicational chaos in the field of environment protection and sustainable development in a turbulent external environment. It is pointed that this phenomenon gives organizations an opportunity to take pretended pro-environmental actions, such as socially critical greenwashing. As a counterbalance to those practices, a concept of Corporate Social Responsibility (CSR) is presented, underlining the possibility of developing honest environmental marketing basing on methods such as Life Cycle Assessment.
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