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Edukacja a rynek pracy na obszarach wiejskich

100%
Komor A.
Gospodarka Narodowa. The Polish Journal of Economics
|
2004
|
vol. 192
|
issue 5-6
124-130
2
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Uwarunkowania rynku pracy a konkurencyjność przedsiębiorstw przemysłu mleczarskiego (na przykładzie województwa lubelskiego)

63%
Komor A., Iwanicka A.
Studia Ekonomiczne
|
2013
|
vol. 134
60-68
EN
The important factors influencing milk enterprises competitiveness involve: labor market local conditionings including labor force resources' size and their changes direction, inhabitants demographic structure, unemployment rate as well as education and professional qualifications level. They have great impact on labor cost level as well as on the level of labor effectiveness and productiveness. Survey shows that Lublin region's de-population, low level of country inhabitants share in Lublin region total population as well as inhabitants aging negatively influences competitiveness ex ante of surveyed entities. Apart from showed suitable labor factor quality, the level of labor effectiveness was identified low what hampered potential use of competitive advantage resulting from less than average labor cost. Above mentioned can result from over-employment in some surveyed entities connected with difficulties with labor factor management. Associated with above difficulties there is potential relation between regional labor conditions - accessibility, quality and price implicating and milk enterprises competitiveness. There is a necessity to rise the labor effectiveness to maintain or increase the competitiveness of milk factories in Lublin region.
3
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Wpływ działań promocyjnych na zachowania zakupowe młodych konsumentów na rynku żywności

51%
Angowski M., Domańska K., Komor A.
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
|
2017
|
vol. 51
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issue 2
EN
The main objective of this paper was to assess the impact of promotional measures on the buying process of young consumers on selected food products markets. The empirical part was prepared based on surveys, which were conducted in 2016 and involved a group of 486 students using the purposive sampling method. As a result of the conducted surveys, it was determined that the individual types of promotional measures had a different impact on food buyers in terms of their food-buying decisions. The differences, however, were not signifiant. The most important role, in relation to all the studied product groups, was played by price discounts, followed by special offers at the place of sale and recommendations by family and friends.
PL
Celem głównym pracy była ocena wpływu działań promocyjnych na kształtowanie się procesu zakupowego młodych konsumentów na rynku wybranych produktów żywnościowych. Część empiryczną opracowano na podstawie badań sondażowych, które zostały przeprowadzone w 2016 roku na grupie 486 studentów przy wykorzystaniu metody doboru celowego. W wyniku przeprowadzonych badań wykazano, że poszczególne rodzaje działań promocyjnych miały dla badanych młodych nabywców żywności zróżnicowane znaczenie w procesie podejmowania decyzji o zakupie żywności, choć różnice te nie były duże. Najistotniejszą rolę w odniesieniu do wszystkich badanych grup produktów miały rabaty cenowe, a w dalszej kolejności promocje handlowe w miejscu sprzedaży, a także rekomendacje rodziny i znajomych
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