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EN
Explicit beginnings of theological journalism in Poland date back to the 30s and 40s of the 19th century. The oldest periodical related to the activity of Catholic Church was, issued in the Przemyśl diocese in the years 1833-1840, quarterly “Przyjaciel Chrześcijańskiej Prawdy”. This periodical, founded by a priest Michał Korczyński, was aimed to rise the intellectual level not only of the diocesan clergy but also of the higher social classes. In the Library of the Theological and Pastoral Institute and the Seminary of Rzeszów is stored a copy of the periodical issued for eight years, which is the foundation of Polish theological journalism. This article is aimed to bring this periodical, forgotten today, important for the development of scientific literature
EN
Advertising has been around for a very long time. Initially in a non-written form, consisting in verbally praising goods and services, it has over time transformed into an ever-present medium. The greatest development of advertising took place at the turn of the 19th and 20th centuries, with the spread of the press. Advertising found its place in practically every magazine, regardless of the profile. Numerous advertising inserts can also be found in „Gazeta Kościelna”, which had been published in Lviv in the years 1893-1939. They mainly concerned services and articles related to the subject of the magazine, i.e. they were addressed to the clergy. Over time, the Lviv weekly also began to publish advertisements related to other industries not related to the magazine’s profile, also finding recipients among secular readers. The analysis of advertisements published in “Gazeta Kościelna” in the years 1900-1939 made it possible to track not only changes in the type of advertisements published, but also to which target group they could be addressed to.
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