The sharing of news across various social media platforms has become an integral part of our daily information intake. But our understanding of the specific types of environmental news stories that gain widespread traction across diverse media platforms remains limited. In our study we examine the most popular posts appearing on Facebook and Twitter for a three-month period (September – November 2021). Our research revealed that social media users predominantly depend on traditional media outlets rather than seeking information from alternative news sources. The news shared on social media platforms primarily originates from political actors and institutions, either in the form of statements or press releases. This content tends to focus on the societal and economic implications of the crisis. Consequently, despite the unquestionable importance of the climate crisis, social media in Greece has not yet managed to establish an alternative narrative or agenda surrounding this issue.
Online toxicity refers to a spectrum of problematic communicative phenomena that unfold in various ways on social media platforms. Most of the current efforts to contain it focus on computational techniques to detect online toxicity and build a regulatory architecture. In this paper, we highlight the importance of focusing on the social phenomena of toxicity, and particularly, exploring the public understanding and future imaginaries of toxic debates. To explore how users construe online toxicity and envisage the future of online discussions, we examine 41 scenarios produced by European experts from the field of technology and culture. Through a content analysis informed by a narrative approach and insights from futures studies, we identify three myths that characterize the future scenarios: technological disruption, societal fragmentation, and digital Enlightenment. After a discussion of their relations, we conclude by stressing the importance of platform transparency and user empowerment.
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