The wide spectrum of folklore activities organized regularly in the urban environment confirms the stability of folk dance position in the contemporary society. The study presents current forms of folk dance, using an example of selected folklore activities, such as dance houses, dance parties with cimbalom music, and folklore aerobic. Although these folklore activities have different contents and stories, they share their essential participatory feature. The basic methodological starting point consists in the perception of the dance as a cultural product, not only as a physical phenomenon that takes place in a certain time and space. The research was carried out in three cities: Prague in the Czech Republic, Brno in Moravia, and Bratislava in Slovakia. Events associated with the environment in which folklore activities take place are lively and growing in their intensity (e.g. new events develop). The author is interested in the importance of these activities in the urban environment. In her treatise, she also deals with the issues of identity and conscious relationship to folklore, which result in the development of so-called folk-love communities. The text is based on ongoing field research.
The contribution revisits the question of tourism’s role in the commodification of folk dance and open the discourse of value, in which an intrinsic and sacred cultural sphere of value is presumed to circulate independent of an unstable and profane economic sphere of value. It deals with the dance productions of Czech folklore show for tourists visiting Prague. This phenomenon has its origins in 1970’ when few people – dancers and musicians from folk ensembles – started to be invited to dance for tourists in prestigious hotels. After 1989 “velvet revolution” the business with folklore became a part of tourism where the dance has its specific role. An increasing number of special pubs offering Czech meal, folk costume, song, and dance show during an evening, provoked several questions as to how folk dance can become a profitable commodity, what trade rules apply here and what the demand-supply ratio is. We were interested to who are the dancers and musicians paid for one evening to show the Czech folk dance culture and what is their social status? The following questions streamed to explore which elements of the traditional culture are picked up from the folk culture to represent the “real Czechness” and how the interaction with foreigners (tourists) is going on: e. g. the negotiation about the repertoire, their participation to dance, etc. The research was based on the observation of the strategies of several pubs in Prague and deep interviews with actors which enabled to see the inner side of the process.
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