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Presented article discusses the importance of the customized after-market and aftersales services in automotive business. It is focused on the characteristic of the selected trends in the information society associated with changes of business model in automotive sales. The article looks for the answers to how new social and technological trends will change the automobile industry value chain because new conditions are providing new opportunities for the automotive business. The introductory part of this paper describes selected trends that change the automotive business environment from the global point of view. In this ever-changing world, automobile manufacturers and dealers are constantly confronted with new and unexpected challenges. The next section of the article presents that to growth automotive business, the key will be to transform today's dealer network into a pro table, modern, multi-format sales channel that combines the opportunities of the online world with the strengths of the traditional dealership channel.
EN
This paper deals about the mapping of possibilities to future development of the worldwide automotive industry. It is focused on the analysis of different factors that represent main trends of progress and opportunities in transformation processes on a global scale. The article presented focuses on characterization of the selected trends in automotive business that supports growth for near future. The subject of the article covers the tendencies and impulses to the development of the automotive sector. The next part of this paper describes main expectations in the eld of individual mobility and e-mobility. At the closing part of the paper is formulated the reflection that some trends considered as challenges may pose threats in terms of turbulent changes in the global automotive business. These risks, e.g. law, regulation, volatility in markets, competitors, etc., will do the most to in uence automotive markets and drive corporate performance in near future.
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EN
This paper focused on the analysis of global turbulences affecting the worldwide automotive business. The article looks for the answers to how new social and technological trends will change the car industry value chain. These global trends include social media, new mobility solutions and provided services, the transition to renewable energy and many additional factors. The subject of the article deals with the different driving forces to development of the automotive industry. The introductory part of this paper describes selected trends that change the automotive business environment from the global point of view. The next part characterizes the description of key influences that are identified within the framework of analysis of the published studies about the acceleration of business in automotive sector.
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