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Strategie dystrybucji spółek joint venture

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Czubała A., Zembura R., Akademia Ekonomiczna w Krakowie K. M.
Acta Universitatis Lodziensis. Folia Oeconomica
|
2004
|
vol. 179 cz. 2
EN
In the text there are presented distribution strategies in joint venture enterprises in Poland. Authors describe the determinants of distribution channel choices in joint ventures operating in Poland and on international markets. Further there is a list of different kinds of distribution channel used by joint ventures as well as the evaluation of joint ventures cooperation with other business partners on local and international markets.
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