Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Bariery językowe i kulturowe w komunikacji marketingowej na rynku Unii Europejskiej

100%
Światowy G., Akademia Ekonomiczna we Wrocławiu K. B. M.
Acta Universitatis Lodziensis. Folia Oeconomica
|
2004
|
vol. 179 cz. 1
EN
Subject of this article is to present in details communication problems and particularly language and cultural barriers in direct marketing, in process of communication and cooperation between managers acting in different countries on common market. Outcomes of researches are showing that to achieve successes knowledge of foreign languages is not sufficient, but more important is ability to follow the suite of cultural cannons.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.