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1

Upravlinnia stratehichnymy oriientyramy rozvytku brenda shliakhom pobudovy ta analizu tsyklohramy yoho rynkovykh pozytsii

100%
Makhnusha S. M.
Mekhanizm Rehuluvannya Economiky
|
2010
|
vol. 4 (48)
107-112
EN
In this article the author generalizes the concept of brand characteristics which influence its profitability and market positions. An approach to brand strategic targets management using the cyclogram of its market positions and its analysis is proposed.
2

Rol ta mistse marketynhu innovatsii v ekolohichnomu brendynhu

63%
Makhnusha S. M., Kosolap N. Y.
Mekhanizm Rehuluvannya Economiky
|
2011
|
vol. 2 (52)
165-175
EN
In this article the authors analyze the content, particularities and contemporary state of ecological branding and define and find out the role and place of marketing of innovations in it.
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