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MARKETING PLANS IN SMES OF LOWER SILESIA PROVINCE (Plany marketingowe MSP województwa dolnoslaskiego)

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Nowak M. W., Ciurla M.
Ekonomika i Organizacja Przedsiębiorstwa
|
2008
|
issue 9(704)
37-41
EN
In the paper marketing plans developed in the small and medium sized enterprises of Lower Silesia Province are analyzed. An assessment of these plans is made. The paper emphasizes the need of the development of training the owners, managers end employees of SME in marketing planning.
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