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EN
In the present publication the author is taking up an important problem of management of work agencies. Efficient work agancies result from efficient management. This management has its specific features and functions, that derive from the law regulations that are imposed on offices by the legislator. The author as an employee of work agency of many years is discussing basic tasks, competences and duties of work agencies managers, presenting various models of work agancies. He states that in proper management of work agencies the most important are professional competences of employees in public services.
EN
Marketing management of services of work agencies is a very difficult and complex task.This complexity derives from the specificity of tasks realised by work agencies and the specificity of product offered by these agencies, namely fight with unemployment. As the fight against unemployment should not be, as it is in many cases,the registration of the unemployed and paying them the umployment benefits,the authors discuss in detail, basing on the conducted research, the theory of functions of services marketing and its practical realisation on work agencies, indicating the constant lack of sources and efficient solutions.
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