Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 3

first rewind previous Page / 1 next fast forward last

Search results

help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Google is Introducing a New Feature for Fact Checking

100%
Alföldiová A.
Media Literacy and Academic Research
|
2018
|
vol. 1
|
issue 2
78-79
EN
The article reviews the recent introduction of Google’s Fact Check Tool available in the Google News section. The tool is focused on the examination of articles that claim to be correct by checking the facts stated in the articles, based on an algorithmic process in cooperation with review systems. The Fact Check Tool is currently in beta version, accessible on certain websites in the United States and the United Kingdom. The algorithmic process is not yet final and requires improvements in order to state an objective approach towards the reviewing of articles without human affecting the checking.
2
Publication available in full text mode
Content available

Image of a PR Manager

63%
Škvareninová O., Alföldiová A.
Media Literacy and Academic Research
|
2018
|
vol. 1
|
issue 1
63-74
EN
The study focuses on the three main types of the image of PR manager - self-image, perceived image and professional image. Its purpose is to identify all the image attributes needed for a position of PR manager. In the theoretical part, image is defined as the combination of both external and internal reflections of an individual, object or company creating values and awareness. The research part is the application of theoretical principles in the practical operations of three PR managers from the insurance sector and four PR managers from the bank sector. Research is in the form of an 8-question structured interview and qualitative response analyses. The result of the issue is an empirical assessment of the gathered information, studied literature and research. In self-image description the managers describe themselves as creative, systematic, reliable, extrovert, social with excellent communication skills. The perceived image of PR managers requires responsibility, friendliness, helpfulness, politeness and empathy. The professional image of PR managers requires a professional dress code, responsibility, creativity, excellent communication skills, openness to new ideas and experiences. Primary analytical and organizational attributes are considered as an advantage in the profession of PR manager as well.
3
Publication available in full text mode
Content available

In-World Marketing in Second Life

63%
Alföldiová A., Trnka A.
Acta Ludologica
|
2019
|
vol. 2
|
issue 2
58-71
EN
The aim of this exploratory study is to identify the main advertising tools used in-world the in the virtual world Second Life. The main categories of products and services available within the world were defined and divided: the advertising opportunities into free marketing tools, official tools and in-world marketing tools. Second Life creates a unique platform, which allows the creation of a virtual business with profits in real life. Advertising and in-world marketing offers them the option to promote virtual goods. The main marketing tools within the virtual environment are defined and elaborated with specific cases. The lack of literature related to Second Life is visible in the sources and the environment is still unexplored, therefore we used personal experience from our 11 year presence within the virtual environment and virtual business in Second Life.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.