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Successful managers - their competences, demands of practice and stimulation of abilities

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Fichnová K., Spálová L.
Komunikacja Społeczna. Czasopismo elektroniczne
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2014
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issue 1(9)
1-12
EN
This article deals with the identification of characteristics, abilities and competences of successful managers in the field of creative industry. In this work it is assumed that creativity and communication skills are unchangeable for a successful manager and it reflects new views of R. Florida on the connectivity between creativity and economic growth. The article presents what kind of creative competences future managers – students dispose (results show a high score of creativity) and in a short survey monitors creative abilities of managers from practice (paradoxically they reach the low score). It is also focused on real demands of praxis and suggests techniques for development of creativity, emotional intelligence and communication competences. The contribution was supported by grant VEGA 1/0399/11.
2
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Research Report of Project VEGA 1/0192/18 Formation of Attitudes of Generation Y in the V4 Geographic Area to the Issue of Migrants Through Digital Communication on Social Networks

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Spálová L., Púchovská O.
Media Literacy and Academic Research
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2019
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vol. 2
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issue 1
114-119
EN
The refugee crisis and the rising number of asylum seekers is one of the primary concerns of the EU. Political discussions reflect humanitarian, social and economic implications of the constant influx of new asylum seekers coming mainly from Syria. Within the political sphere in the V4 countries it is possible to observe negative attitudes. In this context, it is very important to emphasize that we are living in a democratic society, where media represent the role of democracy guardians. On the other hand, social media offer space for expression to the general public opinions, and their potential is also fully exploited by political leaders. The potential of social media must be perceived also against the backdrop of risks stemming mainly from disinformation and manipulative tendencies. In order to identify and clarify the presence of manipulative techniques in the communication of political and social groups to the attitudes of Generation Y in the sphere of migrant tolerance we present some introductory findings under the scope of project VEGA 1/0192/18.
3

Digital Resilience in the Area of Hybrid Threats: Perception of Concepts Associated with the Ukrainian Military Conflict by Generation Z In Slovakia

100%
Spálová L., Mikuláš P.
Communication Today
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2023
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vol. 14
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issue 2
76-89
EN
Extreme situations, such as military conflicts, generate interest in how they are perceived by the public, which must process a broad array of media stimuli in a certain way. In this study, we discuss how the basic aspects of the current military conflict (the war in Ukraine) were perceived by young people (Generation Z) in Slovakia, with a focus on the initial part of the Russian invasion of Ukraine. We argue that the digital resistance of Slovakia’s citizens is currently low, which – in conjunction with the extremely focused activity of the disinformation scene – creates a risky environment. We use the Semantic Selection Test as a psychosemantic method on a sample of Slovak university students. One of our basic findings is the associative closeness of the concept of “Self” in Generation Z and Instagram, popular Internet memes and educational videos in connection with expertise. We also found that the recipients were subject to positive media manipulation (the Ghost of Kyiv) and were able to identify standard linguistic propaganda (negative associations of terms “war in Ukraine” and “special military operation”). The results can help us understand the perception of emergency situations by Generation Z.
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