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EN
The purpose of the article is reflection on the body and corporeality appearing on the Internet. This topic is subordinated to contemporary ideologies, so it sets the way of thinking of modern people, new trends, fashions, activities and functioning of the entire axiological system. The body and corporeality are subject to contemporary ideologies: the ideology of consumerism, the ideology of individualism, the ideology of fun and ludicity, the ideology of everyday life and the ideology of transparency. The body presented in the advertisement, the body in art based on Stelarc’s cases and the body presented on the Porcelain Butterflies portal were selected for analysis. The considerations are ­accompanied by ethical and axiological reflection.
PL
Celem referatu jest refleksja na temat ciała i cielesności pojawiająca się w Internecie. Temat ten podporządkowany jest współczesnym ideologiom, więc wyznacza sposób myślenia ludzi współczesnych, nowe trendy, mody, działania i funkcjonowanie całego systemu aksjologicznego. Ciało i cielesność podlega współczesnym ideologiom: konsumpcjonizmu, indywidualizmu, zabawy i ludyczności, codzienności i transparencji. Do analizy wybrano ciało przedstawiane w reklamie, ciało w sztuce na podstawie przypadków Stelarca oraz ciało przedstawione na portalu Porcelanowych Motyli. Rozważaniom towarzyszy refleksja etyczna i aksjologiczna.
EN
The main subject of the article is to show the changes that have taken place in the media, including the newspapers. The starting point is the title of the book by B. Poulet „La Fin des Journaux et l’avenir de l’information” („The End of Newspapers and the Future of Information”, 2011). This article presents the changes that have occurred in the printed newspaper, with special attention to the description of the components of the press release. The paper also focuses on the significance of the image and its interaction with the text and the issues associated with the return of iconic and visual culture. The traditional newspaper is compared with an electronic, on-line version of the newspaper in the context of presenting the information and its geneology. Furthermore, the paper shows the transformation of the information into infotainment.
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