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  1. 3 Przegląd Religioznawczy

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  1. 3 Berdowicz E.

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  1. 1 2024

  2. 1 2023

  3. 1 2022

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Business called Jesus. Faith branding in the Polish and Italian communities following the strategy of power evangelism

100%
Berdowicz E.
Przegląd Religioznawczy
|
2023
|
issue 4(290)
155-168
EN
Contemporary Christianity has many faces, which mostly stand for different worship styles and available services. The present study focuses on the Polish and Italian religious entrepreneurs who operate as brands, and their modus operandi is based on the power evangelism approach introduced by John Wimber in the 1980s. The branding in question has been patterned on the corporate culture and driven by continuous allusions to the figure of Jesus Christ. The main objective of this study is to explore how power evangelism-oriented entrepreneurs cultivate consumer attachment to the brands they represent. The research also aims to identify the best-selling products and services and to investigate how particular suppliers compete for adherents. The investigation has been carried out using participant observation and the analysis of the audio-visual materials. An in-depth examination of the abovementioned phenomenon shows that the current religious marketplace has been filled with a great variety of tailored religious products made by skilled religious suppliers and offered on a regular basis to ever more challenging religious customers, mainly to attract them for longer and finally, to make them convert into declared brand loyalists.
2
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Psychological distress. The Neo-Pentecostal language as a trigger for personal revival and transformation

100%
Berdowicz E.
Przegląd Religioznawczy
|
2022
|
issue 4/286
149-167
EN
Over the past decades, Neo-Pentecostalism has spread across the nations, mainly because of its strong emphasis on the so-called prosperity gospel and the promotion of supernatural phenomena. John Wimber, the founder of what came to be known as power evangelism, stressed the importance of signs and wonders, whereas Charles Peter Wagner, the father of New Apostolic Reformation (NAR), developed the concept of leadership and strengthened the position of the highly-efficient, entrepreneurial ministers working independently. These two figures contributed enormously to the contemporary religious marketplace; therefore, their ideas have successfully shaped the intra-community reality of various religious groups representing Charismatic Christianity. The principal objective of this study is to investigate the role the Neo-Pentecostal language combined with non-linguistic elements plays in one’s personal revival and transformation. The research concerns both Neo-Pentecostals and Pentecostal Catholics from Poland and Italy. The analysis is based on participant observation, in-depth interviews, and surveys.
3
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Perfect obedience. Narratives of spiritual abuse told by Koinonia John the Baptist disaffiliates

100%
Berdowicz E.
Przegląd Religioznawczy
|
2024
|
issue 4(294)
147-164
EN
Cultural changes have strongly affected human value system over the last decades. Consequently, an individual’s sense of security has also been disrupted, which can be observed when analyzing numerous cases of mental health crisis. Self-centeredness, pressure to perform, and the chronic lack of time combined with one’s relentless efforts to improve their financial status due to consumer culture requirements are common in this day and age. Extreme burnout caused by the aforementioned factors may lead to inner emptiness and loss of control. Those who suffer, tend to look for a practical solution themselves or quite the opposite, they respond to someone else’s invitation. In other words, they search for comprehensive guidance that will help them to restore their lives outside their current environment. Religious groups, especially the ones focused on supernatural phenomena, spiritual awakening and transformation, provide the seekers with a wide range of opportunities to recover and start from scratch. However, previous studies indicate that the benevolence shown by group leaders and existing members is not unconditional. What they expect in return is perfect obedience. This research focuses on the problem of spiritual abuse experienced in a religious setting as exemplified by Koinonia John the Baptist disaffiliates from Poland. Narrative interviewing together with netnography have been employed to collect relevant data.
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