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Recenzja książki: Anna Siewierska-Chmaj, Polityka strachu. Jak strach zabija demokrację, Wydawnictwo Adam Marszałek, Toruń 2023, ss. 336

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Copernicus Political and Legal Studies
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2023
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issue 5
90-93
2
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Klaudia Cymonow-Sosin, Lokowanie idei w reklamie. Studium analityczno-badawcze na podstawie treści w polskiej wersji serwisu YouTube, Wydawnictwo Adam Marszałek, Toruń 2020, ss. 371

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Krakowskie Studia Małopolskie
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2023
|
vol. 3(39)
215-222
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Kształtowanie wizerunku politycznego kandydata w mediach na przestrzeni lat

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Dybich W.
Krakowskie Studia Małopolskie
|
2024
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vol. 1(41)
89-105
EN
Communication is an integral part of human life. It occurs simultaneously on many levels and in many different directions. With the development of new technologies and, consequently, with the development of new ways of reaching a mass audience, the media have taken over the main role in this process. Currently, apart from the information function, the media are also assigned other functions, including: educational, integration, entertainment, opinion-forming, communication, economic and intervention. Aware of this state of affairs, politicians try to respond in all possible ways to the needs visible among society, creating their profile as a kind of consumer product ready for sale. This process is increasingly supervised by a whole team of professionals who monitor the behavior of rival candidates and create a persona that will better and more accurately respond to emerging and dynamically changing social needs.
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