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PL
Artykuł jest skróconą wersją referatu wygłoszonego 29 września 2017 roku podczas konferencji zatytułowanej „Społeczne i polityczne aspekty sytuacji kulturowej i językowej świata w okresie globalizacji. Co zostało po dziele Ludwika Zamenhofa?” zorganizowanej przez Instytut Socjologii Uniwersytetu w Białymstoku.
EN
Globalisation is a multidimensional phenomenon, which applies to all aspects of social life, especially economy, politics, demographics, technology, and culture in the broad sense, including language as its constitutive component. According to experts on the topic, globalisation in the socio-cultural dimension results from the spread of mass tourism, increased migration, commercialisation of cultural products, and the spread of consumerism. The borrowing of words and meanings which could be observed at the turn of the 20th and 21st century are testament to the susceptibility of Polish to Anglo-American influence, especially with regard to international vocabulary. Borrowings from English are now commonplace. They can be found in all areas of life, from the everyday and mundane to highly specialised. Opponents of globalisation see the ubiquity of English as the main threat to modern Polish. However, we have seen periods of heavy borrowing from Latin, German, or French. These borrowings did not disturb the structure of Polish. In the 21st century borrowings from English are quickly absorbed into Polish and adapted to Polish inflexion. They become part of the language without disturbing its structure [J. Miodek].
EN
The lexeme glamour is currently used as a keyword to describe various socio-cultural phenomena. First and foremost, the term glamorous is used to describe someone who is charming, physically attractive, alluring, sexy. It is often used to describe beautiful architecture and baroque interior design. The lexeme is also used in reference to dazzling fashion, luxurious cars, and even charming gadgets. Therefore, is often mistakenly associated with the world of celebrities. However, glamour is more than just external beauty, a created style, fake elegance, luxury, fame, or sex appeal. It may be the attribute of a person – making him or her exceptional, maybe even statuesque. It is something one is. Some people have the “gift” of glamour. Many simply create it for themselves. Because glamour offers the promise of life without mediocrity; it transports us away from everyday experience and makes our dreams seem accessible. Stereotypically glamour is treated as a kind of illusion typical of romance. Glamour and charisma often go together, but are not equivalent. The aim of the article is to revise the stereotypes connected with the lexeme glamour and charisma, celebrity and illusion of reality typical for romance.
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