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Structure of Information Streams as Social-Psychological Factor of Territories Development

100%
Lidin K.
Prace Komisji Geografii Przemysłu Polskiego Towarzystwa Geograficznego
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2013
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vol. 22
109-119
EN
The structure of information streams defines the social-psychological atmosphere in a district, a city or a region. The main data carrier are people. Thus, the structure and intensity of flows of people is a defining factor of a social-psychological background for development of territories. A set of historical examples prove it. Will depression, or growth and development reign in the territory? Will the development have a sequenced character, or will criminal tendencies start to prevail? The nature of development of territories depends considerably on how flows of information will be organized.
2
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Personification of genius loci – innovations on the base of geographical identity

100%
Lidin K.
Prace Komisji Geografii Przemysłu Polskiego Towarzystwa Geograficznego
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2012
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vol. 20
33-39
EN
Innovative development of a place is necessary associated with the individual positioning of the place. Europe consists of more than 100 thousand competing territorial units, which need to attract the potential consumers by means of creating a bright and actual image. Without having the unique, characteristic image, a potentially attractive place can remain unnoticed on the enormous European location market.The objective of this research is improving our understanding of a place image and its influence on competitiveness of the location. Over the last decades, the emotional essence of place image has made considerable impact on economic and demographic development of places. This project will allow us to study quantitatively the increasing value of a place image as determinative of its appeal. Our project, thus, aspires to improve measurements of features of a place image for the purpose of management on the level of location attractiveness.The research into and expression of geographical identity of a place is convenient to carry out, using the image of a Dragon as the personification of «genius loci». The methodology is confirmed on the example of a number of cities in the southeast area of Bulgaria.
3
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Depression of the Cities: Key to Healing

100%
Lidin K.
Prace Komisji Geografii Przemysłu Polskiego Towarzystwa Geograficznego
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2015
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vol. 29
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issue 2
171-179
EN
The problem of search of an authenticity of the cities looks very actual and draws attention of numerous researchers. In the article the analogy between the human person and the city in this problem is used. For the person, as well as for the city, awareness of own identity is necessary to resist depressive tendencies. It is shown that symptoms of depression of the person are similar to the ones for depression of the cities. The identity of the city necessary for opposition of a depression is offered to be looked for in two planes – historical and geographical (to be looked for in historical and geographical plane). The historical plane is made by local myths and legends of the city and its inhabitants. The geographical plane of identity is concentrated on features of relief, climate, flora and fauna of that region in which the city is located.
4
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On the problem of spatial placement of the companies engaged in emotions

63%
Lidin K., Sumenkova M. E.
Prace Komisji Geografii Przemysłu Polskiego Towarzystwa Geograficznego
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2011
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vol. 17
56-66
EN
There are whole areas of the modern market in which the emotional aspect of economic behavior initially plays a paramount role. These are the areas of manufacture and distribution of luxury goods, show-business and the so-called the market of cultural values – cinema, theatre, music and so on. The emotions of pleasure, pride and interest are most demanded in the markets. However, not smaller demand exists for the emotions which can be perceived as negative – fear, uneasiness, gloating, anger.The market of emotions is out of control in terms of harm that some emotions can cause to the consumer. The system of protection of consumer rights is not working in this market segment. As a result, “goods filled with emotions” can freely transmit pathogenic (neurotic) images.The main type of enterprises that produce the emotions are the media. The spatial structure of location of such enterprises is poorly investigated. However, it is obvious that most of the emotional contented images are produced in large cities and metropolitan areas – megapolises and megalopolises. The images contain the emotions that are characteristic for the lifestyle of inhabitants living in a large and mega-urban agglomerations.We have developed a special technique of frequency content analysis for measuring the emotional essence of the texts. The method is to measure the relative frequency of lemmas, signifying the emotions of different types and varying intensity. The emotional spectrum of some media outlets in years 2007–2010 were studied. The total input array was of about 250,000 words.
5
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Competitiveness and the emotional essence of a region image

63%
Sumenkova M. E., Lidin K.
Prace Komisji Geografii Przemysłu Polskiego Towarzystwa Geograficznego
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2010
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vol. 16
205-212
EN
From the behavioural economy point of view, the image of a region becomes more and more important. Image has strong influence on forming the demographic situation, at the level of investment attractiveness and some other aspects of competitiveness of a region. Image is mostly important for tourist business development. Throughout the last fifteen years we have developed methods that enable measuring the emotional essence of images with high objectivity and accuracy. First of all, the given methods are intended for studying the most widespread forms of image – verbal and visual ones. Both techniques exist in the form of computer programmes which provide high speed and enable analysing big amounts of initial data. The emotional spectrum of statements of Kraków visitors (on the materials of English language tourist blogs) contains a relatively high share of emotions of grief, fear and anger. It is possible to assume that for tourists from Central and Western Europe, visiting Kraków is emotionally somehow close to visiting Siberia, both are thought of as “East” for them. On the contrary, the emotional essence of advertising materials is strongly shifted towards emotions of interest and pride. The advertising materials devoted to many other tourist magnets of Europe, America or Asia have similar spectrums. As a result, the image of Kraków is deprived of individuality. Uniqueness of the city is not reflected. The narrow and monotonous emotional spectrum of advertising can push away a potential tourist. The emotional maintenance of advertising materials forms quite certain expectations of a potential buyer (tourist). Discrepancy between the emotions promised by advertising and the real experience leaves an impression of deceit, not justified expectations. In a long-term prospect, such advertising inevitably reduces tourist appeal and competitiveness of the region.
6
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Intellectual capital management in a university

51%
Lidin K., Mashkina I., Baranov T.
Prace Komisji Geografii Przemysłu Polskiego Towarzystwa Geograficznego
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2012
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vol. 20
162-167
EN
The notion of intellectual capital (IC) has proved to be crucial in determining the rating ofa company. Particularly great methodological difficulties are connected with attempts to measureIC of institutions of higher education. The structure of IC is proposed, and the amount of each componentis calculated on the example of the Irkutsk State Transport University.
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