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Among Psychoanalytics, psychiatrists and other clinical researchers, who investigate theinfluence of trauma on humans well-being and life quality, there is often conclusion that one of the result of traumatic event is re-experiencing it once again through recurrent and intrusive recollections of the event. Such a statement suggests that there may be a connection between traumatic event, which occurred in writer’s life and his or her writings, where he or she recalls and analyses difficult and painful experiences. The article is an aim to proof the thesis, that creative process may be a one of the example of therapy Post-Traumatic Stress Disorder (PTSD). The detailed analyze of Maria Arbatova writingsis an example, which exemplifies present issues.
EN
The analysis of stereotype of Russian has been not the subject of detailed researches, whatproves scientific relevance of foregoing issue. The article is an attempt to determine the extent towhich advertising preserves and deepens the stereotypes already existing in recipients’ minds aswell as the extent to which new content is introduced in those messages. The image of Russianextolling the virtues of a certain product presented in Polish media between 2009-2011 is thesubject of detailed study.The analysis based on the commercials of IKEA, Netia SA, Simplus, Kompania Piwowarska(the producer of Tyskie) and ING Bank Śląski has shown the transformation of the stereotype ofRussian. Furthermore, it was proven that the evolution of this image was directly affected by the.
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