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Zakaz reklamy aptek i ich działalności – geneza wprowadzenia i ocena regulacji

100%
Wiszniewska J.
internetowy Kwartalnik Antymonopolowy i Regulacyjny
|
2016
|
vol. 5
|
issue 8
20-33
PL
Przedmiotem artykułu jest omówienie genezy wprowadzenia zakazu reklamy aptek do polskiego systemu prawnego. W części pierwszej skupiono się na przyczynach wprowadzenia w 2007 r. częściowego zakazu reklamy aptek w odniesieniu do asortymentu refundowanego przez Narodowy Fundusz Zdrowia i ocenie tej regulacji. Część druga pracy poświęcona została całkowitemu zakazowi reklamy aptek i ich działalności, który funkcjonuje w Polsce od początku 2012 r. Podjęto w niej próbę merytorycznej oceny zarówno samego zakazu, jak i sposobu jego wprowadzenia. Omówiono także aktualne inicjatywy w zakresie zniesienia lub zmiany brzmienia regulacji.
EN
The main purpose of this paper is to present the origin of the introduction of the prohibition of pharmacy advertising into the Polish legal system. The first part discusses the reasons why the partial prohibition of pharmacy advertising, related to reimbursed drugs, was implemented in 2007. The paper then focuses on the absolute prohibition of the advertising of pharmacies and their operations introduced in 2012, which constitutes the strictest regulation of such kind in Europe. This will give the opportunity to critically examine both the law and its implementation. In conclusion, the current initiatives to abolish the regulation will be presented.
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Problematyka graficznego przedstawienia zapachowych znaków towarowych

100%
Wiszniewska J.
Forum Prawnicze
|
2014
|
issue 2 (22)
25-37
EN
The aim of this paper is to question a number of aspects concerning emergence of non-conventional trademarks, with a particular emphasis on an olfactory trademark and the related problems with registration thereof. The first part follows the legislation that regulates the scope of the trademarks as well as presents a comprehensively critical review of the relevant cases from the UK and the EU purviews. Then, the author proceeds to dealing with a handful of varieties in which an olfactory trademark may be graphically represented. In addition, to enhance the understanding of the perception of scents and legal ramifications stemming therefrom, some remarks concerning the way in which human olfactory organs register smells adduced. Subsequently, substantive amendments to the EU trademark law soon to be promulgated are then elucidated, together with plausible, inexplicably conjoined influence thereof on the viability of pursuing registration of an olfactory trademark. In the conclusion, the author chooses the most valuable method of representation of an olfactory trademark, followed by an elaborate justification.
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