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Název jako symbol regionu

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EN
The article addresses the concept of regional names and of their importance in regional studies. The first section tries to define the position of the name as a part of the symbolic shape of the region in the context of the “new” understanding of the region as a social construct. The subsequent section discusses the main problems, which must be taken into consideration in the study of regional names. In addition, the article also offers methodological examples of how names of regions can be used in geographical research, primarily as a means for identifying the territorial shape of the region. Finally, it underscores the need to combine different interdisciplinary approaches in the study of regions.
EN
Exonyms – i.e. toponyms of the type Rakousko, Benátky (‘Austria’, ‘Venice’) – were introduced to the Czech landscape (along with foreign endonyms) in medieval times. During the 19th century, a new, specific application of foreign place names began to appear, and this development forms the focus of the present article. Such words began to feature in attributive structures of the type český, pražský (‘Czech’ or ‘Bohemian’, ‘Prague’s’) + exonym / foreign endonym; many of these structures came into widespread use referring to areas whose boundaries were not clearly delineated or defined, or they served the purposes of marketing and advertising. In the 1990s, the growing influence of a “new” European regionalism and the formation of new territorial entities was accompanied by a revival of some old regional identities – and, in turn, by the revival of their names. Attributive structures with foreign place names thus began to re-appear in toponymy, and also in advertising or journalism. The analysis presented in this article is based on the SYN PUB component of the Czech National Corpus, and it focuses on the collocations of the lemmas český/moravský/slezský (‘Czech’ or ‘Bohemian’/‘Moravian’/‘Silesian’) + exonym / foreign endonym, aiming to offer insight into the reasons underlying the use of such structures in contemporary journalism.
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