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Konkurencyjność przedsiębiorstw ukierunkowanych na zrównoważony rozwój w warunkach kryzysu gospodarczego

100%
Raftowicz-Filipkiewicz M.
Ekonomia. Wrocław Economic Review
|
2013
|
vol. 19
|
issue 1
49 - 57
EN
This article presents the issues of sustainable competitiveness of enterprises. Its main goal is trying to prove that the implementation of the sustainable development concept can influence positively on competitiveness of enterprises, especially in time of crisis. This explains the fact of dynamic growth in the number of companies which beyond the economic aspects, they are also concerned with the social and environmental aspects of their business.
2
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Wpływ brandingu narodowego na konkurencyjność gospodarek

100%
Raftowicz-Filipkiewicz M.
Gospodarka Narodowa. The Polish Journal of Economics
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2009
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vol. 235
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issue 10
103-127
EN
The paper is concerned with national brands as an example of soft economic factors influencing the international competitiveness of economies. National brands play an important role among these factors, the author says. Strong national brands help raise the country’s profile internationally and help attract foreign direct investment, stimulate tourism and increase exports. The article attempts to show that national brands positively impact international competitiveness. To this end, a descriptive model is used as a tool for examining the essence and nature of this relationship. The analyzed relationship was quantified with the use of Spearman’s rank correlation test using league tables of competitiveness and national brands as empirical material. The research shows that there is a statistical correlation between the level of macro-competitiveness and the strength of national brands, which the author says should encourage governments to invest in national brands as an indirect method of increasing the international competitiveness of their countries.
3
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Marketing terytorialny jako narzędzie budowania przewagi konkurencyjnej gmin Doliny Baryczy

100%
Raftowicz-Filipkiewicz M.
Nauki o Zarządzaniu
|
2013
|
issue 1(14)
57-68
EN
This article discusses the subject of territorial marketing in the context of its impact on building of competitive advantage. The author also examines new challenges facing territorial marketing and confronts them with the concept that is presently implemented in the Barycz Valley. She also attempts to assess the effects of undertaken actions and concludes that so far they have not brought the expected results.
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