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Main models and structures in e-commerce

100%
Orzoł M.
Zeszyty Naukowe Wyższej Szkoły Ekonomiczno-Społecznej w Ostrołęce
|
2023
|
vol. 50
|
issue 3
40-47
EN
E-commerce (electronic commerce) is conductive to the introduction of innovative methods of cooperation between enterprises and is perceived as a factor increasing their competitiveness. E-commerce enables quick communication between the supplier and the recipient, shortening the billing process with the contractor, as well as flexible response to market needs. It also allows enterprises to connect and increase their purchasing power and reduce the costs of entering new, distant markets. However, the success of such an undertaking depends on the adopted e-commerce model and strategy of operation. The purpose of the article is to present the current spectrum of e-commerce models implemented by companies in cyberspace. It also discusses the main structures occurring within these models.
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