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Marketing w procesie zarządzania współczesnym przedsiębiorstwem

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Karwowski J., Uniwersytet Szczeciński K. M.
Acta Universitatis Lodziensis. Folia Oeconomica
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2005
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vol. 184
EN
Value grow for the shareholders and expending of the profit is claimed to be the main goal of the contemporary company. Marketing plays the crucial role in achieving both of above mentioned goals. Thus, one can draw the conclusion that sales’ value, margin on operating activity, competitive adventage as well as added value and relationship quality all influence stakeholders’ value and corporate profit. Effective application of marketing depends first of all on marketing perception of the whole managerial staff in the company and on professionalism represented by marketing staff.
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