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Dystrybucja jako ogniwo więzi partnerskich na rynku polskim

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Strużycki M., Szkoła Główna Handlowa w Warszawie K. Z. P., Instytut Rynku Wewnętrznego i Konsumpcji w Warszawie

Acta Universitatis Lodziensis. Folia Oeconomica

2004

vol. 179 cz. 2

The author undertakes significant issues concerning the importance of partner ties in the market processes, and particularly in distribution. He ties these processes with competitiveness and entrepreneurship which, combined with the partner approach, become actions with an added sum. Various manifestations of the partner-like attitude to the distributive processes have proved that one can achieve a significant scale of benefits in this way. They are linked to lower costs of distribution, a better use of information, a quicker absorption of various commercial technologies, to strengthening a clear approach to building of a chain of enterprise's values, a partial transfer of those values to the partner, etc. The partner ties play a particular role in the region, which consolidate both direct actors of the distributive processes and the so-called business environment, as well as the administrative and self-government authorities.

Zarządzanie procesowe marketingiem w przedsiębiorstwie

100%

Strużycki M., Szkoła Główna Handlowa w Warszawie

Acta Universitatis Lodziensis. Folia Oeconomica

2005

vol. 184

The author takes an assumption that marketing process management at the enterprise is an important element of progress in production and trade. It leads to integration of economic activities, affects decrease of costs and increases level of managers’ and contractors’ professionalism of management. In his article, the author focuses on the processes of distribution as the most common economic activity. Practicality of process-like attitude consists in that the integrated approach towards production and distribution strengthens the product quality regime, absorbs better market information, determines consumers’ expectations, strengthens company’s competitive position in the market, and, what is the most important, it strengthens its place within the profit zone. Business competition requires retention of the process continuity in marketing management that strengthens various forms of cooperation of production and trade, and, most importantly, it reads the market signals of consumers’ needs and preferences in a more professional way.

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2 Acta Universitatis Lodziensis. Folia Oeconomica

2 Strużycki M.

1 Instytut Rynku Wewnętrznego i Konsumpcji w Warszawie

1 Szkoła Główna Handlowa w Warszawie

1 Szkoła Główna Handlowa w Warszawie K. Z. P.

1 2005

1 2004

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Dystrybucja jako ogniwo więzi partnerskich na rynku polskim

Zarządzanie procesowe marketingiem w przedsiębiorstwie