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Customer Centered Value Creation

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Angelis J., Macintyre M., Dhaliwal J., Parry G., Siraliova J.
Issues of Business and Law
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2011
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vol. 2011
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issue 3
11-19
EN
This study explores approaches to management of value creation in complex systems and provides a basic method of determining to what extent a system is complex. In doing so it reviews approaches to value creation, the change from goods to services and implications for a business model and associated operational models. The study also examines the elements of value at the point of engagement. The concluding discussion highlights the importance of customer-centered rather than output-centered approaches to operational design and the implications which they have for both product and service offerings.
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