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CONCEPTUALIZING CREATIVE ECONOMY

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EN
In the present papers, the authors analyse the new phenomenon in the global economy, which is creative economy. It is only since 1998, when the Ministry of Culture of Great Britain announced “the map” of creative industries in Great Britain, the world-wide professional economic literature has launched intensive studies over the entirety of creative economy, the foundation of which were cultural industries. Creative industries constitute a sharply delineated economic structure, referred to by the authors as a structural entity which yield itself to structural analysis. The aim of the paper is an attempt to define creative economy as a structural entity, which would entail certain consequences in an economic theory as well as in the practices of both domestic and global economy.
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The paper endeavours to semantically scrutinize anglicisms in Der Spiegel in the specialist field of IT. It was attempted to establish if, and to what extent, the anglicisms alter their meaning in the borrowing process. The article focuses on randomly selected anglicisms in IT-related texts in Der Spiegel, for both the newspaper and the domain are deemed to have been the most prolific in terms of English borrowings. The objective of this comparative study is to arrive at certain general tendencies governing the semantic treatment of English words in German. The paper constitutes merely an excerpt from the research on IT-related anglicisms, and may well serve as a basis for further research, on the grounds that alongside the development of ICT, languages need new names for concepts. Therefore, it is by all means prudent and instructive to delve into the tendencies governing the way anglicisms permeate into the German language.
EN
The main aim of the study is to quantitatively scrutinize the borrowability of IT-related English words in Die Welt and Der Spiegel, as far as the proportion of nouns, verbs, and adjectives is concerned. The purpose of this study is to establish the most and the least frequently borrowed parts of speech and arrive at certain general tendencies governing the transfer of the most popular word class within the field of IT. The study covers an excerpt from authors’ research on IT-related anglicisms carried out in 2016, and may serve as a basis for further investigation, since the development of ICT will always necessitate new names for concepts. Therefore, it is by all means prudent and instructive to delve into the rationale behind the way anglicisms permeate into the German language. The study also constitutes a synchronic look at a given stage of the evolution of the German language.
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