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Algorithms of the Web

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EN
The article tackles the problem of the existence of algorithms in selected services and Internet websites. The interfacing of media is the starting point for this discourse, aimed at presenting the processes of automation in information distribution, the individualisation of messages and profiling in websites. The threats resulting from dynamically developing enterprises aimed at providing the website user with artificial intelligence – in terms of both social networks and mobile applications – are explicated in detail. The examples presented in the article refer to Internet recommendation systems, e-mail applications, voice assistants, and mechanisms responsible for the functioning of social networks. Speculations on algorithms omnipresent on the Web lead us to reflect on how the journalism will be redefined in the future, since it seems that the role of the journalist will be to moderate discussion and select the themes to be discussed; it is quite likely, though, that the themes selected will be compiled by specialised software.
EN
The article discusses aspects of network-based local radio using the example of Radio Eska Lodz. The author responds to questions about whether a commercial network radio station can fulfill the functions of local radio and on what this locality is actually based. In this respect, Radio Eska Lodz is characterized as part of the most popular commercial radio network in Poland. The introduction focuses on the process of transformation that local radio stations are undergoing, along with its genesis. The author then considers whether the radio station described is fulfilling the goals of local radio and how it looks in comparison to other cities.
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100%
EN
The article tackles the problem of the existence of algorithms in selected services and the Internet websites. The interfacing of media is the starting point for this discourse, aimed at presenting the processes of automatisation in information distribution, the individualisation of messages, and profiling in websites. The threats resulting from dynamically developing enterprises aimed at providing the website user with artificial intelligence – in terms of both social networks and mobile applications – are explicated in detail. The examples presented in the article refer to Internet recommendation systems, e-mail applications, voice assistants, and mechanisms responsible for the functioning of social networks. Speculations on the algorithms omnipresent on the net lead us to reflect on how the journalist’s profession will be redefined in the future, since it seems that the role of the journalist will be to moderate discussion and select the themes to be discussed; it is quite likely, though, that the themes selected will be compiled by specialised software.
EN
A microblog is a common concept in the new media framework. There is still no precise definition of the microblog or an answer to the question whether it is a variety of blog or a separate genre. Communication within micro-blogging is limited, which is why characteristic acronyms, language structures and vocabulary were developed. Websites like Twitter are used in politics, journalism and marketing. These websites are often a valuable source of information and the fastest information transmission channel for journalists. The microblog shares some features with the blog, but differences between them are visible: the microblog is not so thematically restricted, it has its own individual style and informative and communicative function, and it is more interactive and more frequently updated. According to such communication features, it is possible to define it as a new, separate internet genre.
EN
In today’s era, in which visual communication and multimedia dominate, a direct result of this has been the development of genres based on the visual transfer of information. The visualisation of information connects the communicative goals of a journalist with the reader’s expectations. Infographics, which combine a graphic representation of information with an understandable, dynamic and updated form of presentation is becoming a crucial form of informative discourse. This form can be an element that enriches a text, but it can also function as an autonomous journalistic genre, with its own categories and varieties. Data journalism, i.e., journalism based on figures and statistics, is very closely connected with infographics; its aim is the collecting, filtering and interpreting of data (e.g. by means of infographics). Thus, the skill of storing data is becoming very important in a journalist’s work, comparably important to interpretation and presentation. Figures, percentages and statistics are significant sources of information, as well as means of telling and creating a story. They may also be used as a source of entertainment and a means of engaging the reader; the phenomenon of “datatainment” (derived from sport), meaning the use of data for the sake of provoking a reader’s interaction, provides proof of this.
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