The objective of this paper is to present an overview of the process of air transport liberalisation within the European Community and its influence on development of the aviation market in Poland. The paper describes the stages of air transport liberalisation in the European Community and its implementation to the Polish market. The special focus is given to problems of existing effects of air transport liberalisation and perspectives of its development. The study primarily intends to examine market structure changes of the Polish civil aviation sector and air traffic dynamics over the years of Polish integration with the European Union, presenting the most up-to-date available statistics.
The article examines airlines industry in the light of Porter’s generic business strategies, such as a cost-leadership, differentiation and hybrid strategy. The paper presents analyse of airlines strategies effectiveness on example of: Ryanair – ultra cost-leadership strategy, British Airways – ifferentiation strategy and also Aer Lingus and Norwegian as hybrid strategies. Investigated is period of years 2001–2011 and data concerning number of passengers carried and net financial result.
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