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  1. 1 Slavica Slovaca

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  1. 1 Zsarnóczaiová Ž.

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  1. 1 2020

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МЕТОДИКА АСОЦІАТИВНОГО ЕКСПЕРИМЕНТУ

100%
Zsarnóczaiová Ž.
Slavica Slovaca
|
2020
|
vol. 55
|
issue 1
69 - 81
EN
The paper introduces the methodology of the associative experiment, one of the most successful psycholinguistic research tools developed to date. Based on her experience and the work of foreign authors, the author describes all aspects that ensure or, on the contrary, jeopardize the validity of the associative experiment. The study deals with the characteristics of the steps preceding the associative experiment itself (sample selection of respondents, compilation of the association questionnaire, etc.), characterizes the course of the experiment and various factors affecting it. It also points out specific errors that a person conducting the experiment may make in the associative experiment process. The work contains methodological recommendations concerning the systematisation of the results of the associative experiment and their analysis.
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