Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 3

first rewind previous Page / 1 next fast forward last

Search results

help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Strategie mediów wobec baniek informacyjnych

100%
Szpyt-Wiktorowska J.
Zarządzanie Mediami
|
2018
|
vol. 6
|
issue 1
41-50
EN
Article contains reflections on limited possibilities that media companies have in reaching out to the users out of their natural readers group. Article bases on the conception of filter bubbles coined by Eli Pariser, that is describing the phenomenon of limiting access to information by algorithms automatically sorting the priorities of information on the basis of behavioral history of individual Internet user. Article presents results of analysis of media content available via Google search engine to the group of Internet users with various socio-political views. Following researching techniques were used in the research: poll; qualitative data analysis; literature analysis. Research results made it possible to describe limitations that media managers are facing with increasing the reach of their media websites. Article presents the way that filter bubbles are affecting not only the public debate limitations but as well methods used to manage media companies with special emphasis on marketing activities of specific media organizations.
2
Publication available in full text mode
Content available

Kryzys w organizacji – jak go uniknąć, jak sobie z nim radzić?

100%
Szpyt-Wiktorowska J.
Zeszyty Prasoznawcze
|
2017
|
vol. 60
|
issue 3 (231)
682-684
PL
Monika Kaczmarek-Śliwińska: PUBLIC RELATIONS ORGANIZACJI W ZARZĄDZANIU SYTUACJAMI KRYZYSOWYMI ORGANIZACJI. SZTUKA KOMUNIKOWANIA SIĘ. Difin, Warszawa 2015. S. 266.
3
Publication available in full text mode
Content available

Sfera publiczna i praktyka zarządzania mediami na przykładzie portalu internetowego

63%
Szpyt-Wiktorowska J., Wiktorowski M.
Zeszyty Prasoznawcze
|
2018
|
vol. 61
|
issue 1 (233)
81-95
EN
Public sphere and the practice of managing the media company – case study of the news outlet. Popularizations of algorithms and technical progress in data processing of media distribution channels, such as search engines and social networks are challenging the media mangers with new responsibilities in shaping the public opinion. Following chapter discusses the problems that media managers are facing by ensuring equal, open access to news all interested in public debate and the way that socially important affairs exists in modern public opinion. The chapter is a case study of internet news outlet describing internal policies regulating freedom of participation in the debate by commenting the media content. Authors are sharing their reflections on the influence of technologies on the condition of public sphere and media organizations, point the open questions and potential directions of future research.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.